MZV supplies to all relevant export markets. In addition to the German speaking countries (in particular Austria and Switzerland) relevant areas are border regions, holiday countries and regions with German residents. In some core markets we are the leading supplier.
In this business sector, Austria and Switzerland are clearly standing out. With approx. 10 200 retailers the size of the Austrian market amounts to about 10% of the German market. In Switzerland with its about 4 300 Press outlets we have 7-8%.
The most important holiday countries are still Italy and Spain. Undoubtedly the markets there are marked by high seasonal fluctuations.
We are grooming well-established relations to the leading importers. We put particular emphasis on regular direct contacts. Using our long-term experience, we have been in a position to gain a profound insight into the market. Owing to our wide MZV portfolio, we are experienced in all title segments – sometimes down do branch level. The core markets receive frequent visits from our own sales representatives.
For publishers entrusting us with their business, this means that we tailor comprehensive export concepts for their titles comprising the selection of suitable countries, optimum allocation of copies as well as assistance with the pricing. Break-even analyses assess the export efficiency in the individual countries.
Our export team has been able to gain expertise in allocation tasks abroad for decades. Particular attention is devoted to seasonal quantity fluctuations. We offer concepts for special requirements like supplying a whole range of titles.
For a seasonal allocation of copies and definition of a suitable range of objects, we take advantage of our advanced market intelligence tool, which puts us in a position to do object analyses and optimize markets. Upon demand we coordinate adequate POS campaigns in export markets.
Our staff participates in the leading international distribution events, such as the Distripress Congress or the British Press Meeting. We are an active member of the PMV project group ‘Export’, this means that we play an active role in the decision making process of our industry regarding export distribution policies.
It is our target to achieve an ideal exploitation of the markets for any object in any country.