Market Introduction
More than 30 years of experience and hundreds of market introductions put MZV in a position to offer you an optimum mixture for each new object.
We will be pleased to provide you with detailed consulting. As a rule, a 4 to 5 week period before the campaign is enough; however, first contacts should happen earlier to clarify all important aspects such as price per issue, discounts, circulation, allocation of copies, expansion, placement, etc. This is supported by recommendations concerning cover design, extent and layout as well as activities on point of sale.
In general, small and medium-sized publishers, who have their core competence in the editorial sector, are particularly grateful for our support. Therefore, an exact analysis of the sales opportunities assumes particular importance.
Thus do not hesitate to contact us already during the development stage of your product. Our consulting is strictly confidential and without any obligation on your part. We can tell you, which potential sales chances exist for your title, which circulation should be calculated and what the ideal price per copy and, as a consequence, your sales revenue could be. We will define the right marketing strategies for you, give you any support concerning cover design, EAN code and IVW you may need. We can also recommend partners for printing, graphics and advertisements. Don’ t hesitate to contact us.