In times of fierce competition on the press market and growing competitive displacement in the shelves, personal communication with our trade partners is gaining increasing importance. A pillar of our success is the deployment of our own professional sales force taking advantage of years of personal contacts. 10 experienced full-time employees with well-groomed and excellent relations to wholesalers, railway bookshops and retail trade are working for our publishers’ interests on location every day. This team is supplemented by 11 competent sales representatives, who safeguard the best presence of your titles possible on POS.These principles and undoubtedly the leading position of MZV in the market guarantee the necessary attention for your object in trade.
Your advantages using the MZV sales force
- Regular visits to wholesalers, railway bookshops and retailers
- Target oriented object control / optimization of allocation
- Supervision of adherence to publisher regulations
- Permanent observing of competition and compiling of market intelligence
- Continuous supervision of offer and optimization of presence on POS
- Day of sale checks / prompting of early returns collection / supervision of redeliveries
- Participating in most important retail trade fairs with MZV stand, display of your titles as well as integration of your logo in booth walls
- Execution and control of sales promotion campaigns.
- Regular wholesale visits in German-speaking countries
- Segmenta: additional reporting tool for object groups tailored to your business segment
- Several sales force conferences a year with publishers’ participation
- Optimized organization and execution as well as publisher oriented reporting for sales representative orders with a state-of-the–art EDP software exclusively developed for this application