MZV utilizes its high expertise on all POS campaigns common and possible in the industry, first for an evaluation of these activities, second to make recommendations to our customers. In doing so, we deliberately respect all industry regulations to support the solid reputation of your publishing house in the press market.
Furthermore, our familiarity with the industry renders it possible for us to realize all accepted options the market offers for you.
Advertising on POS happens exactly where the potential reader passes – in the shop window, directly on the shelf or on the way towards it, on the way to the cash desk or right during payment. Thus we reach the reader who is deliberately looking for a read as well as the spontaneous customer seeing the sales promotion and buying upon an impulse. At the same time we increase the range of the product – the higher and the more widespread the investment is, the more sales points will number among those supplied. This results, on the one hand, in an increase of circulation, on the other hand, in a markedly more attractive advertising environment for subscription customers.
With a central contact partner concerning all questions and problems with sales promotion, in our position as distribution partner, our publishers gain a complete measure of competence working with one partner only. In close cooperation with the publishers and the in-house contact partners we work out effective marketing packages, tailored to the needs of the individual title and the budget defined – no matter what it is: the second best positioning in all shelves across wholesale trade, a shop window display campaign in railway bookshops all over Germany or a spearhead sales promotion in certain target areas with several activities.
Our ‘don’t worry, be happy’ service comprises all tasks from inviting offers in wholesale and railway bookshop trade, the allocation of the quantities required to the invoicing. As a rule after each campaign booked, we do an evaluation with the advertising partner including pictures to assess the success. Upon publisher request, it is possible for MZV to instruct our sales force to take pictures on location.